How to Evaluate a Sponsor When Investing in Mobile Home Parks

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How to Evaluate a Sponsor When Investing in Mobile Home Parks

Investing in mobile home parks has drawn growing interest from passive investors who want exposure to affordable housing. In fact, there are more than 43,000 manufactured home communities in the United States, with nearly 4.3 million homesites. However, the asset alone may not determine your results.

In a syndication, the sponsor finds the deal, raises the capital, and runs the property. As a result, choosing the right sponsor may be one of the most important decisions you make. This guide walks through the key areas to review before you commit capital to a mobile home park investment.

Why the Sponsor Matters When Investing in Mobile Home Parks

In a typical syndication, passive investors become limited partners, while the sponsor acts as the general partner. The sponsor usually handles the acquisition, financing, renovations, management, and eventual sale. Meanwhile, limited partners typically have little say in day-to-day decisions.

Consequently, two investors could buy into similar mobile home parks and see very different outcomes. A strong operator may fill vacant lots, collect rent consistently, and control expenses. A weaker operator may struggle with the same property.

The sector’s fundamentals can look appealing. For example, average occupancy at manufactured home communities reached 94.7% in 2023, roughly in line with multifamily. Still, sector averages don’t guarantee results at any single mobile home park.

Evaluate the Sponsor’s Track Record Before Investing in Mobile Home Parks

Look for Full-Cycle Deals

First, ask how many mobile home park deals the sponsor has taken full cycle, from purchase through sale or refinance. Full-cycle results may show how the sponsor’s projections held up in practice.

Compare Projections to Actual Performance

Next, request past offering materials and compare projected returns with what investors actually received. Differences aren’t always a red flag. However, a good sponsor should be willing to explain them.

Ask About Deals That Underperformed

Most experienced operators likely have a deal that didn’t go as planned. How a sponsor talks about a struggling mobile home park may tell you more than its best deal.

Want to learn more about mobile home park investing?

Keel Team publishes educational resources that explain how mobile home park communities operate. If you have questions, you are welcome to reach out and start a conversation.

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Assess Operational Experience

In-House vs. Third-Party Management

Some sponsors manage their properties in-house, while others hire third-party managers. Neither approach is automatically better. Even so, it helps to know who handles residents, rent collection, and maintenance.

Infrastructure Experience

Many mobile home parks have aging water, sewer, and road systems. Therefore, ask whether the sponsor has handled private utilities, such as wells or septic systems, and how it budgets for capital improvements.

Value-Add Strategy

Ask how the sponsor plans to add value. Common strategies may include filling vacant lots, selling homes owned by the mobile home park to residents, billing back utilities, and improving operations. In addition, ask how the sponsor approaches rent increases and resident relations, since affordability matters to residents and local communities.

Review the Deal Structure and Fees

Understand the Fees

Common fees may include acquisition, asset management, refinance, and disposition fees. Fees are normal in syndications. Nevertheless, they should be clear and reasonable relative to the deal’s size.

Study the Preferred Return and Profit Split

Many offerings include a preferred return and a profit split, often called the waterfall. Make sure you understand when the sponsor earns its share of the profits.

Check the Sponsor’s Co-Investment

A sponsor that invests its own money alongside investors may have stronger alignment with your interests.

Questions to Ask About Fees

  • What fees will the sponsor collect, and when?
  • Does the sponsor invest its own capital in the deal?
  • How are distributions calculated and paid?

Check Communication and Transparency

Reporting Frequency

Ask how often investors receive updates, such as monthly or quarterly. Also, ask what those reports include, like financials, occupancy, and progress on capital projects.

Access to the Team

Find out whether you can reach someone when you have questions. A responsive sponsor before you invest may stay responsive after you invest.

Willingness to Share Bad News

Every mobile home park faces challenges at some point. A transparent sponsor will likely tell you about problems early rather than hiding them until they grow.

Verify Compliance and Background

Confirm the Offering Structure

Many mobile home park syndications rely on Regulation D exemptions. Under Rule 506(b), a sponsor may accept an unlimited number of accredited investors and up to 35 non-accredited but sophisticated investors. Generally, however, it can’t publicly advertise the offering.

The SEC defines accredited individuals as those with a net worth over $1 million, excluding their primary residence. Alternatively, individuals may qualify with income over $200,000, or $300,000 jointly with a spouse or partner, in each of the prior two years.

Run Background Checks

Search the SEC’s EDGAR database for the sponsor’s Form D filings. Additionally, check FINRA BrokerCheck for any registered individuals and review state court records. Finally, ask to speak with current investors.

Review Documents With a Professional

Have an attorney or financial advisor review the private placement memorandum, operating agreement, and subscription agreement before you invest.

Red Flags to Watch For

  • Promises of guaranteed returns
  • Pressure to commit quickly
  • Vague answers about fees or past results
  • Reluctance to share documents or references
  • Little hands-on mobile home park experience

The Bottom Line

More than 22 million people in the United States live in manufactured housing. As demand for affordable housing grows, investing in mobile home parks may continue to attract attention. Even so, sponsor quality may shape your results as much as the asset itself.

By reviewing a sponsor’s track record, operations, fees, communication, and compliance, you can make a more informed decision. As with any investment, mobile home park syndications carry risk, including the possible loss of principal. Therefore, consider speaking with your own advisors before you invest.

Want to learn more about mobile home park investing?

The Keel Team is happy to answer your questions and help you understand how mobile home park communities work. Reach out to continue the conversation — there is no obligation.

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Disclaimer:

This article is for educational and informational purposes only. It was written with the help of AI and reviewed by the Keel Team. It is not investment, tax, or legal advice, and it is not an offer to sell or a solicitation of an offer to buy any security. Any such offer is made only through official offering documents to eligible investors. All investments carry risk, including the potential loss of principal. Consult your own advisors before investing.

Picture of Tristan Hunter - Investor Relations

Tristan Hunter - Investor Relations

Tristan manages Investor Relations at Keel Team Real Estate Investment. Keel Team actively syndicates mobile home park investments, with a focus on buying value add, mom & pop owned trailer parks and making them shine again. Tristan is passionate about the mobile home park asset class; with a focus on affordable housing and sustainability.

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